Sam Rutledge and his wife have a baby due in mid-July, so they thought they had a few more months to research and buy the gear they’ll need.
But President Donald Trump’s tariff announcement in early April turned the couple’s slow walk into a sprint. In the past few weeks, they bought two strollers, a car seat, a nursery glider, a crib and a high chair. All of them are made overseas.

Elizabeth Mahon, owner of baby store Three Littles, unpacks strollers and other inventory ordered by customers ahead of tariff-driven price increases at her Union Market location April 16 in Washington. President Donald Trump’s new tariffs are expected to make baby products more expensive because many are produced in Asia.
“These are all pretty expensive under normal conditions, but when it became clear tariffs were coming we decided to buy them in case they became prohibitively expensive,” said Rutledge, who is a high school physics teacher.
Raising a child in America has never been cheap. In the first year alone, it costs an average of $20,384, according to Baby Center, a parenting website. But tariffs — ranging from 10% for imports from most countries to 145% for imports from China — will make it many times more expensive for new parents.
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An estimated 90% of the core baby care products and the parts that go into making baby paraphernalia — from bottles and diaper pails to strollers and car seats — are made in Asia, according to the Juvenile Products Manufacturers Association, a U.S. trade group. The vast majority come from China.
“Overseas manufacturing has been the norm in our industry for decades,” said Lisa Trofe, the association’s executive director.
It wasn’t always this way. When Munchkin Inc. CEO Steven Dunn founded his company in 1991, it made baby bottles in California with tooling from New Jersey. But over the years, the manufacturers he used shut down and the cost of doing business in the U.S. skyrocketed. Now, about 60% of Munchkin’s 500 products, from a $5 sippy cup to a $254 Night Owl Stroller with headlights, are made in China.
In response to the tariffs, Dunn halted orders from China and instituted a hiring freeze at Munchkin’s California headquarters, where 320 people are employed. Dunn expects Munchkin will run out of some products within three months.
“There is no possibility of being able to pass on those tariffs” to customers in the form of price increases, he said.
Dunn said he tried to reduce his dependence on China in recent years, shifting some manufacturing to Vietnam and Mexico. He also spent a year communicating with American manufacturers to see if one could make Munchkin’s new Flow Nipple Shield, which allows a breastfeeding mother to see if her milk is flowing. But most said they couldn’t make the complex silicone product, Dunn said. It’s now made in Vietnam.
“There’s not enough tool makers and manufacturing expertise and automation and skilled labor in the U.S. to make the thousands of products the juvenile industry needs,” Dunn said.
For years, vendors at the world’s largest wholesale market in Yiwu, China have been exporting Christmas and Halloween decorations to the US. B…
Multiple baby brands and companies contacted by The Associated Press didn’t respond or said they weren’t commenting on the tariffs, including Graco, Chicco, Britax, Nuna, Dorel Juvenile, UppaBaby, Evenflo and Bugaboo.
The Juvenile Products Manufacturers Association said it asked the Trump administration for a tariff exemption, arguing that baby products are essential for children’s well-being. Trump exempted some baby products, including car seats and high chairs, from import taxes during his first administration. But he hasn’t said whether he would consider doing so again.
The Associated Press left a message seeking comment with the White House.
Nurture&, a company that makes a popular nursery glider and other baby furniture, said it’s trying to be transparent about the impact of tariffs.
In a recent email, the company told customers it started lowering prices on some items when the tariffs hit. The company, which was founded in 2020, said it would keep those lower prices in place until April 30, but after that it may not be able to absorb the full cost of the import duties.
“These are large purchases, these are investments, and this is a very sensitive life stage,” Nurture& Chief Merchant Jill Gruys said. “We want people to make the best decision for their budget and their family.”

Elizabeth Mahon, right, owner of the baby store Three Littles, and sales associate Charlotte Santoli search through inventory for “Made in China” stickers at the Union Market location April 16 in Washington.
Elizabeth Mahon, the owner of Three Littles, a baby store in Washington, said she’s worried the tariffs will make essential products too expensive for some families.
Mahon volunteers twice per month at the Department of Motor Vehicles, where she teaches people how to buckle their kids safely into car seats. Some families still must be persuaded to use car seats, she said. Mahon fears higher prices would be another deterrent.
“No one is dying if they can’t buy a toy, but if they don’t have access to car seats, kids will get seriously injured,” she said.
At her own store, Mahon is getting notices that some manufacturers plan to introduce steep price increases in May. She feels lucky she could rent a storage facility and build up inventory ahead of the tariffs. For many small businesses, she said, the extra costs are “a death sentence.”

Three Littles owner Elizabeth Mahon, right, and Monique Wallace look at Wallace’s new stroller.
At The Little Seedling baby shop in Ann Arbor, Michigan, owner Molly Ging said she would normally be putting in Christmas orders at this time of year. Instead, she’s sorting through price increase notices from many of the vendors she works with.
“It’s a lot to manage, and I just have no idea how it’s going to play out,” she said.
Business is brisk right now, with customers hoping to beat tariff-related price increases. But Ging worries about her 13 employees — all moms who bring their kids to work — and about whether she can maintain enough inventory to meet future demand.
“Babies don’t stop being born because there’s tariffs,” she said.
How do hurricanes affect baby names?
How do hurricanes affect baby names?

When a hurricane makes landfall, its effects go beyond the physical devastation and disruption to communities in its path. Storms leave lasting societal imprints on many facets of life—even what parents name their children.
compared data from the and to see how storm names impact baby names. With massive storms becoming more frequent and public awareness increasing, the relationship between hurricanes and naming trends could become even more pronounced.
According to data maintained by NOAA, the number of weather events causing more than $1 billion in damage has been on the rise.
In the 1980s and 1990s, about five weather events per year caused over $1 billion in damage. Since 2010, that number has risen to 16 annually—tripling in frequency over three decades.
When Hurricane Andrew tore through South Florida in 1992, storms of that magnitude were few and far between. But in recent years, even more destructive storms have occurred every couple of years, with two mammoth hurricanes—Harvey and Maria—hitting in just one year.
With Hurricane Helene making headlines in 2024 as the deadliest U.S. hurricane since Katrina, it's possible the name could see a drop in popularity. The same goes for Hurricane Milton and its possible effects. Baby name data maintained by the allows each name's popularity to be analyzed alongside storm data.
The connection between storm names and baby naming trends may be subtle, but the impact of extreme weather reaches further than one might expect.
Editor's note: The Social Security Administration collects data on baby names based on a binary understanding of sex and gender; however, we recognize that names aren't inherently gendered.
What's the deal with naming storms?

Hurricanes weren't always given human names.
While storms of the past were sometimes named after saints (such as Hurricane Santa Ana in 1825), before the 1950s, most storms were identified by latitude and longitude coordinates, making tracking and reporting confusing. In 1953, the U.S. began using female names for hurricanes, a practice expanded in 1979 to include both female and male names on a six-year rotating list managed by the World Meteorological Organization.
Hurricanes are named primarily for clear communication. Using simple, easily recognizable names reduces confusion and ensures the public can follow forecasts and warnings. With the potential for multiple storms to be active simultaneously, distinct names help prevent misinformation and misinterpretation, which can be crucial for emergency preparedness.
When a storm is particularly deadly or costly, its name is retired. For example, names like Katrina (2005), Sandy (2012), Maria (2017), and Harvey (2017) have been permanently removed from the rotation. The WMO replaces retired names with new ones.
Some mixed naming patterns, but more often a decline in popularity

After a major hurricane strikes, the popularity of its name often declines. This effect is particularly strong for storms that cause significant destruction and loss of life.
Names like Katrina and Harvey saw sharp declines in rankings following their respective storms, suggesting that parents may avoid names associated with tragedy.
However, some names remain stable or even rise in popularity, likely due to pre-existing social or cultural trends. For example, the name Ian continued a rise in popularity that began in 2021, even after the 2022 storm. The name Maria initially dipped in popularity after Hurricane Maria in 2017, but then rebounded and steadily climbed since 2020.
While some names plummet in rank, others decline more gradually.
A few, like Florence and Irene, gained popularity after their storms, indicating that not all hurricane names become less desirable.
The effect on baby boys' names

Several well-known boys' names have experienced noticeable declines in popularity following devastating hurricanes.
One of the most striking examples is Andrew, which plummeted in rank after Hurricane Andrew tore through Florida in 1992. Once a highly favored name, Andrew saw a sharp decline after the storm and continued to drop steadily in the following decades.
Harvey followed a similar pattern, rising in popularity until the catastrophic flooding of Hurricane Harvey in Texas in 2017. The name saw an immediate and sharp decline the following year, suggesting a strong public reaction to the storm's devastation.
Other names, like Matthew and Michael, experienced similar declines. Hurricane Matthew in 2016 and Hurricane Michael in 2018 both corresponded with noticeable drops in their popularity. These names were already declining, but the storms appeared to accelerate their downward trends.
Girls' names see similar effects

Just like with boys' names, hurricanes have influenced the popularity of certain girls' names—often leading to a sharp decline in some instances.
Katrina is one of the most striking examples. After Hurricane Katrina devastated the Gulf Coast in 2005, the name's popularity plummeted, dropping rapidly in the years that followed.
Maria, however, did not see a decline as steep as Katrina's. Its ranking fluctuated in the years following the storm, suggesting that while some parents may have avoided it, the name retained cultural significance that helped buoy its usage.
A more complex trend can be seen with Isabel, which dipped in popularity after Hurricane Isabel in 2003, briefly rebounded, and then experienced a long-term decline. While some names may initially recover, they can still face a gradual drop in usage over time.
Overall, the data suggests that a storm's severity and media coverage play key roles in shaping naming trends.
Additional data reporting by Elena Cox. Story editing by Carren Jao. Copy editing by Kristen Wegrzyn.
originally appeared on and was produced and distributed in partnership with Stacker Studio.