Two flavors of cookies featuring Mizzou athletes celebrate the school's Cotton Bowl win.
COLUMBIA, Mo. — The intersection of Missouri's name, image, likeness operation and grocery store cuisine is expanding.
Every True Tiger Brands, the NIL marketing agency tied to Mizzou, is rolling out two flavors of cookies that feature MU football players on their packaging.
The cookies will be a limited run designed to commemorate the Tigers' breakout 2023 football season that ended with a Cotton Bowl victory over Ohio State. The collectors' edition boxes list scores and superlatives from that season, as well as Missouri's 2024 schedule.
When placed together, the boxes for each flavor form the Cotton Bowl trophy in the middle.Â
The back of cookies released by a Mizzou-centric NIL agency commemorate the school's 2023 football season.
Several St. Louis-area Mizzou players are featured on the boxes: wide receiver Luther Burden III, quarterback Brady Cook, tight end Brett Norfleet and wide receiver Mookie Cooper.
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Offensive linemen Armand Membou, Connor Tollison and Oklahoma transfer Cayden Green are also on the boxes.
The oatmeal raisin and chocolate-creme cookies will be carried in all Missouri Schnucks locations, as well as stores on the Illinois side of the St. Louis metro area.
Every True Tiger Brands' previous food ventures have included "Tiger Tracks" ice cream and several pizza varieties. The program is also developing coffee and candy lines that are expected to hit grocery store shelves in the coming months.
Some of Mizzou athletes' most prominent NIL deals have dealt with food products. Cook and Burden have both appeared in advertisements for Imo's Pizza, and Old Vienna sells two flavors of Burden-branded potato chips.Â
Every True Tiger's structure as a marketing agency — a twist on the typical NIL collective — has been unique in college sports but could wind up becoming the norm in the revenue-sharing era.
"You’re going to see a lot of continued innovation and restructuring of how NIL is managed at schools across the country,†MU athletics director Laird Veatch told the Post-Dispatch. “I think the Mizzou model is a model that many will end up trying to duplicate or reflect in some way, shape or form — because it is kind of the beginning of that institutional NIL in how it’s structured, how it operates.â€
Mizzou football coach Eli Drinkwitz addresses the media on Wednesday, March 20, 2024, after spring practice wrapped up. (Video by Mizzou Network, used with permission of Mizzou Athletics)
