NEW YORK — Starbucks is hoping to attract customers with a little gift: a free reusable straw.
On Wednesday, July 10, anyone who buys a cold handcrafted drink, like an iced coffee or its new energy drinks, of any size will get a free, brightly colored reusable straw. The giveaway is part of Starbucks’ broader efforts to and hopefully generate sales.
The straws are available in the U.S. and Canada while supplies last to be given out at its cafes and on orders via third-party apps, like Uber Eats, DoorDash and .
Starbucks said that the reusable straws are “compatible with the Starbucks cold cup lid and most reusable Starbucks cold cups.†Its locations phased out plastic, disposable straws and offer biodegradable straws with “sippy cup†lids in their place.
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The chain has also been in the past few months in an attempt to rev up sales after a . Starbucks doesn’t often offer giveaways, other than its yearly handout of during the holiday season.
Sustainability has been an area of focus for Starbucks CEO Laxman Narasimhan. The chain also is that use up to 20% less plastic compared to the current version.
The cups are part of its ongoing sustainability efforts to reduce waste and carbon emissions in half by 2030. Similar to other  the chain says it wants to cut down reliance on plastic because the material is mostly made from .